What a great surprise to be featured in the March 2013 issue of Marketing Interactive Magazine!
The magazine’s Case Study Edition presents Brand New Day Asia’s challenge to articulate a definitive positioning, brand architecture and refresh for Mega Lifesciences.
MEGA Lifesciences is a leading producer of world-class nutritional supplements, herbal supplements, over-the-counter drugs and prescription medicines. It operates in more than 20 countries globally in Asia-Pacific, the Middle-East, Africa, CIS countries, Europe and Latin America with manufacturing facilities in Thailand and Australia.
Recognizing the need to upgrade its visual identity and packaging design to showcase its strengths and maintain its competitive edge in the marketplace, MEGA worked jointly with our brand professionals to execute a brand refresh by focusing on the strategic issues from a big-picture perspective.
Strategically, branding processes can be notoriously abstruse, full of complex models and processes that can be difficult to understand, the case study asserted. However, everyone can relate to a story. Stories educate, they entertain and they help us make sense of complex ideas and that’s why Brand New Day helped craft a strong narrative Brand Story™ for Mega, one that connects emotions and has key messages.
Our Brand Story™ inspired MEGA’s corporate identity and set about bringing to life the brands new positioning- “The Passionate Guardian”. The most powerful and visible transformation in Mega’s brand program was delivered through totally redesigned Packaging. The eye-catching new packaging has elevated the shelf presence of Mega’s products while reflecting their quality and the heart and soul of the Mega brand. Although it is too early to confidently make any claims about the sales impact of the revamped packaging design, initial indications have been highly favourable, the case study suggests.
Read the full marketing case study: Corporate Brand Identity and Packaging Refresh