Making business cards memorable


First impressions are important in every which way. After all, we judge and categorize people based on what we first see – it’s a natural instinct and one that enables us to operate efficiently in life, especially in the business world. I find that business cards are an important element that contributes to first impressions, and can make or break a person or an organization and the potential business they receive.

Because I work in the design business, things like business cards and the creativity behind them interest me. Here, I’ve chosen an example of a business card that I think is very cleverly done – trust our quirky Japanese friends to come up with this one! In this case developed by Kazuaki Kawahara at Latona Marketing Inc.

BOUQUET-CARD

This business card not only communicates information in an efficient manner, but it has an added element of interest. It folds to create a shape that is unlike typical business cards. The shape is that of a bouquet of flowers, so as to communicate respect and warm feelings, likened to receiving a bouquet of flowers from someone. I feel that one of the main aims of this business card is to give a smile to those who receive it. I feel this card also communicates creativity and thinking, qualities that are usually expected of a marketing firm like the organization that owns these cards.

Creative-Bouquet-Business-Cards

I also like the simplicity and ingenuity of the pattern. You do not need to die cut the business cards- they have just used a typical plain rectangle that can morph due to its flexibility. I love the added quirk of having the bouquet look like the flower corsages that stick out of men’s tuxedos at formal events. It’s all so clever on so many levels – simple but smooth!

Kratae

 

 

BOUQUET-CARD-by-k_kawahara