There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Amadeus Get Onboard

Influencing audiences


Travel technology provider Amadeus has one of the most tech-forward travel agency booking platforms in the world. Their innovative technology allows agents to offer quick, easy to manage, and hassle free travel bookings, by having real time access to multiple airlines that also use Amadeus technology. The platform also records and automatically updates and utilizes passenger preferences across cabin class, seats, meals, and loyalty reward programmes.


Amadeus has a unique selling point; its platform is shared directly with airlines, meaning more accurate, real time information and a seamless booking process for travel agents. But competition in their industry is tough, with competitors offering incentives directly to travel agents.

Amadeus sought to convert agents that were using competitors’ booking platforms, through an educational print and online campaign around the benefits of using their platform, and how these benefits far exceeded the incentives provided by competing technology platforms.


Brand New Day created a marketing and communications campaign that directly reflected the benefits for passengers and agents that used Amadeus, both on a practical and emotive level. The campaign was colourful and eye-catching, with a playful tagline that Brand New Day coined ‘Get onboard’.

The campaign coincided with a roadshow that aimed to assist Amadeus in increasing conversions of agents to their platform and visits to the central site, along with visits to the microsite especially created for the campaign.


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