Carnation Imm-Dee is a popular cereal beverage mix sold at mom-n-pop shops, a favourite among those working long, intensive hours, searching for a filling and healthy meal to start the day. As a leading food brand, Carnation are always seeking new ways to provide consumers with better value, better taste and better nutritional benefits.
The new Carnation Imm-Dee sachet is aimed to help Carnation’s ownership of its red and white identity, in-line with its other key products. The larger sachet is to communicate with consumers that it provides even more goodness from the nutritional benefits that can be found in their tasty cereal beverage. Carnation also wanted to increase shelf visibility and highlight the added benefits of the larger sachet that not only fills you up, but also provides a delicious, great value and convenient way to eat healthily at the start of the day.
To highlight the key benefits of Carnation Imm-Dee as a healthy choice that gives strength and a fulfilling start to the day, Brand New Day designed the font of the sachet with an illustration of a strong person flexing their new found energy, ready to tackle the day’s work ahead. An image of the cereal being prepared adds to the appetizing message of a delicious drink while core messages are displayed to easily let consumers know about the added benefits they’ll receive from just one cup of Imm-Dee a day and the great value for money that just 6 baht can buy.