There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Everly Group

Malaysian hospitality


Background

Value Hospitality’s success as a management company inevitably led them to the acquisition of a number of their own properties. This natural progression from managing hotels for third parties to having their own hotels meant that they were looking to develop a framework and expand their range of branded hotel properties across the board.

Challenge

The company already had two brands, Prescott and Everly, but these had grown organically out of necessity- the hotels under these brands simply had the brand names tacked to them, without any in-depth definition as to their positioning and what they stood for. With its fast-moving development, the management company needed to build on its equity by understanding and organising each of its hotels as part of an umbrella brand, owned by a holding and management company. In order to future-proof acquisitions and create organising principles to meet these needs, Brand New Day ran a series of in-depth workshops with Value Hospitality to be able to create, and develop these brands and the strategies behind them, and differentiate them from the competition.

Solution

Brand New Day’s work resulted in a change of name for the company, from Value Hospitality to Everly Group. The existing brands were rebranded – Prescott hotels was repositioned as the preferred choice for business travellers that needed a convenient and comfortable stay outside Kuala Lumpur central business district and other suburban areas, while Everly become the four-star luxury resort brand. Two more brands were created – a 2-star hotel brand and a 5-star hotel brand.

Using Brand New Day’s Brand Story model as a conceptual framework, a robust measure of hotel brand equity and brand architecture was developed and validated. The visual idea transferred The Everly’s existing brand identity comprising a Chinese infinity knot to all the hotel brands, with a correlation to the new Everly Group brand name. This new logo based on an infinity symbol was specially created by a 3D imaging specialist and extrapolated across a range of applications including stationery, signage and a website.

 

Print

Everly-Group-1

Everly-Group-2

Everly-Group-Website-Low-Res