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Hosted on the Patio

Hosting success


Backround

Recognising a growing and increasingly sophisticated F&B market, TY Concepts saw the opportunity to create a boutique range of location-specific restaurants in Singapore.

Challenge

With the F&B space already crowded and close to full capacity in Singapore, making an impact in the restaurant chain arena was going to be a challenge. The restaurant concept had to be flexible enough to allow the brand to be able to create variations on the core theme, so as to allow it to expand into new locations and utilise the locations it was expanding into.

Outcome

Working closely with our strategic partners Activiste, the ‘Hosted’ idea was born. Each specific location would play ‘host’ to a different location – building variety from one core unifying concept. ‘Hosted on the Patio’, was born, with plans to develop ‘Hosted in the Art Cellar’ and more. Brand New Day was responsible for the design outlook of the restaurant and heavily influenced the brand identity for this restaurant pilot, which has gone on to find success and pave the way for more ‘Hosted’ venues.