There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

My Friend in Bangkok

A friend’s perspective


Background

Thailand is becoming fast known as an up-and-coming destination for medical tourism. An entrepreneur saw gaps in the facilitation processes involving medical tourism and decided to embark on a venture where he would simplify the whole process. This venture functions like a concierge, as an unbiased authority that works FOR the ‘patient’ without taking incentives from the medical institutions. It personalises the process, where My Friend in Bangkok is likened to a friend ‘in the know’ about where to go and what to do for the best of everything in a foreign city.

Challenge

As a start-up company, it was essential for My Friend in Bangkok to communicate its services in a clear and understandable manner. It had to differentiate itself from medical institutions as being the unbiased expert with no vested interests, and build its reputation as an international facilitator with stringent and honest processes. It also had to convince potential patients of the state-of-the-art-technology the institutions were offering, in a country that many patients were unfamiliar with. Without any prior reputation, it was important to look and sound credible.

Solution

Using its Brand Story methodology, Brand New Day created a strategy that paved the way for a brand identity that communicated simplicity, honesty, and believability – one that alluded to medical know-how through its use of color and friendliness in the typography and symbol. The identity was warm and approachable, to communicate warmth, compassion, and honesty, like a customer would get when dealing with a friend. This point of differentiation was integral to the brand, and resonated clearly across the identity and name.

Now in its early stages of business, My Friend in Bangkok has welcomed a variety of patients who are astounded at Thailand’s state-of-the-art technology and level of medical care.

 

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