There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Namkhong

Creating bonds


Background

As one of the region’s leading producers of international beer brands including Heineken and Tiger, Laos Asia Pacific Breweries wanted to challenge the category by developing an economically-priced beer called Mae Namkhong.

Challenge

As one of the last markets in Indochina to open up to the world, Laos has remained largely conservative. The Laotians, known for their easygoing nature, consist of a population whose national pride is the backbone of their lives. With Beer Lao monopolising the high-end sector of local beer market, an opportunity for another, more ‘localised’ beer presented itself. It was time for a new kind of beer to be introduced to cater to the population.

Outcome

Mae Namkhong is the original Laotian name for the Mekong River. The river ‘provides life to all who share in it, it is the water that binds’. This foundation became the inspiration upon which we developed a brand identity based around the Mekong and its importance to the Laos culture and people. By focusing on the bonding and ‘bringing people together’ aspect, we were able to develop a positioning which until that point, no beer in Laos had attempted.