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Nestlé Pure Life Kids

Creative hydration


Nestlé Pure Life is one of Thailand’s leading premium drinking water brands with its core message promoting a healthy and hydrated lifestyle as a part of their 12 steps quality guarantee. With Nestlé Pure Life Kids, parents can rest assured knowing their children are staying hydrated throughout the day with easy to carry 33ml bottles of healthy drinking water.


Nestlé requested a new design for their Pure Life water bottles targeted at parents with young children. Brand New Day was asked to create a bottle label that was outstanding, modern and had more visual identity that children could relate to. Nestlé also asked for a creative way for parents to write their child’s name on the bottle so that they can be sure of their children always drinking their own water at school or with friends.


Primarily, Brand New Day focused on new cartoon characters and illustrations that were more impactful with children. The new illustrations featured both girls and boys enjoying different sporting activities with plenty of colour and action to create a strong shelf impact that would set it apart from its competitors. To make sure kids didn’t mix up their water bottles, a blank space was designed into the label so that the child’s name could be written on their bottle – a fun way for them to make their bottle their own and enjoy a happy and hydrating lifestyle.