There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Proflex Diva

Create feminine appeal


Background

Proflex is a Thailand-based whey protein targeted primarily at exercise enthusiasts, mostly men, for building muscle. The brand, owned by Power Corporation, decided to extend its product line with a whey protein created especially for women.

Challenge

Proflex is a leading brand in the whey protein market for men. Its packaging and identity are very masculine, from the container structure, through to the packaging, corporate identity, and even name. The challenge in this instance was to create a brand that used Proflex’s equity but still had a strong appeal to women. Proflex Diva needed to utilize this existing equity whilst contending with the ultra-masculine associations currently identified with Proflex along with perceptions of typical muscle-building protein.

Solution

Brand New Day designed a new mold for Proflex Diva’s protein bottle using feminine, finely structured silhouettes that enhanced the shape of the bottle, along with a pleasing, light colour, as opposed to the usual dark, bulky bottles.

Colours used in the identity are fresh and feminine, with combinations such as pink and yellow. The design is predominantly made up of a shapely woman, and complemented with feminine icons to represent other information such as a vanilla flower to symbolize flavour. Benefits and added ingredients specifically targeting women such as co-enzyme q10 have also been prominently displayed, whilst the name ‘Diva’ is also specifically geared at women.

The packaging identity effectively communicated the product benefits and target, and from trials, women immediately knew that this product was for them. As such, they were drawn to pick it up and look at it in more detail.

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