There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Tesco Lotus

Re-igniting a retail giant


With over 700 stores across Thailand and employing more than 45,000 people, Tesco Lotus is a major player in Thai modern trade and is an affiliate of UK-based Tesco, one of the world’s largest retailers.


This retail giant faced a transcendental problem – its UK brand promise, ‘Every Little Helps’, had little significance to the local culture. Without a clear strategy and positioning, there was no guiding ‘big idea’ that lay at the heart of the brand. The problem became compounded – with such a large network of stores across the country, the brand had no clearly-defined set of standards that could create a consistent identity, and therefore was unable to create a unified presence for the brand.


We led a comprehensive team of Tesco Lotus departments, communication agencies and interior specialists to define a new Brand Story™ and positioning… ‘Rau Sai Jai Khun’, loosely translated to mean ‘We put our heart in it for you’ – a message that proved to evoke more emotion with the Thai audience than ‘Every little helps’ did. This positioning extended across the three key pillars of its business – the customers, the community, and its staff. Brand New Day delivered the new brand identity across three pilot stores in the three key formats – Express, Talad (Thai for ‘Market’), and Hypermarket. These pilot stores became the models for the rest of the stores in the country, sending  creating a strong visual presence in a competitive market for Tesco Lotus.