There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Thai Airways

Guiding the senses


Background

Founded in 1960, Thai Airways International (THAI) is the national airline of the Kingdom of Thailand. The brand consistently ranks among the top three airlines in Asia and top five in the world. In 2005, Brand New Day Managing Director, Patrick Ashe, was instrumental in overseeing THAI’s rebranding while working at Interbrand (Singapore).

Challenge

The existing Thai Airways brand guidelines documented all that was necessary in the alignment of the Airlines’ identity, but they were extremely lengthy. THAI requested for them to be shortened to a more manageable and user-friendly format, with all the necessary information summarised into an easy-to-understand visual snapshot. This summarised  version of the guidelines was created for anyone needing to know the basics of the brand and its identity, but also for staff and station managers abroad to familiarise themselves with the strategy behind the refreshed brand, and to understand the basic principles of its application.

Outcome

Brand New Day produced The Thai Touch Brand Book. With an idea based on a THAI flight ticket and wallet, we condensed the brand guidelines into a short and easy to digest format. Working closely with THAI’s Creative Services Division, we were able to define what to keep, what to condense, and what to eliminate. The resulting guidelines were cost effective to produce, simple, clear, concise and able to be understood by all.