There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

TMB Bank

Blueprint for change


Background

TMB, one of Thailand’s foremost banks, had undergone a repositioning of its image in the past few years and become known as a leader of innovations in the banking industry.

Challenge

TMB wanted to create an annual report with a creative concept that reflected its positioning and invited a few agencies to pitch for the project, including Brand New Day.

Solution

Our winning solution was themed on the concept that revolved around TMB being the ‘Blueprint for Change’, reflecting its positioning as a leader and innovator in the Thai banking industry. TMB ‘owned’ many banking innovations, introducing never-seen-before products to market and operational processes that helped both bank employees, customers, and other stakeholders. As these innovations were in line with TMB’s ‘Make the Difference’ philosophy, we felt it was important to further cement its positioning as a true pioneer of change.

The design of the annual report was fashioned like a blueprint. Its dimensions were still that of a book, to keep to the expectations of seriousness and believability, as annual reports present information crucial to an organisation’s success. The report’s colours were in white and blue, reflective of TMB’s corporate identity, and complemented with black and white photography of senior management posing with blueprints, deep in thought or in conversation with one another.

This idea came about as a reflection of all that TMB does and has done, in its customer-centric quest to give more value to all those who come across it, including shareholders and the community at large, with its investments in CSR projects. Blueprints are also usually seen as works in progress, so this style also communicated TMB’s positioning as constantly changing and evolving for the better.

 

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