TMB Bank Annual Report
Empowering customers
Background
Brand New Day’s existing relationship with TMB extended into 2016 when we were once again given the opportunity to develop the design for their annual report. The goal was to inspire people to Make THE Difference as TMB readied itself for Digital Transformation.
The publication needed to clearly communicate the bank’s strategic direction while reinforcing its commitment to customers, employees and society. As a key corporate communication, the annual report was designed not only to present financial results but also to reflect the bank’s evolving identity and forward-looking vision.
Challenge
In preparation for Digital Transformation, TMB tasked Brand New Day Asia to design the big idea for their 2016 Financial Report. The key messages that were to be portrayed throughout the report were that TMB: empowered customers, allowed organizations to transform into the best workplaces for employees and created engagement to increase values for society, while ensuring sustainability.
The challenge was to translate these themes into a clear and engaging publication that balanced corporate credibility with an optimistic and inspiring tone. The design also needed to present complex financial information in a structured and accessible way, while maintaining a strong and consistent visual identity throughout the report.
Solution
The concept created by the team at Brand New Day Asia focused around these exact targets. The sense that TMB empowered customers was a main theme, with inspiring images portraying the positive outlook of the bank reflecting on 2016.
The design combined strong editorial layouts with clear financial infographics and photography that reinforced the message of progress and transformation. With a clear-set Vision and Mission, the report along with its 2016 financials provided a transparent look into the progress and future of TMB, presenting the bank as confident, forward-thinking and ready for the next stage of its development.
