BND_Benmore_1

Benmore Whisky

Creating parallels

Background

Benmore Whisky is Diageo’s mass market whisky brand, targeting people in their early 20s. To reach this target audience, Benmore has a strong presence at events and in media outlets that this target audience consumes.

Challenge

Building on the equity of its stag symbol, Diageo wanted to create a new visual equity that Benmore could own. This visual representation had to have elements of and link back to the brand’s current identity, yet had to form an entirely new visual that would eventually become a part of the whisky’s key visual repertoire.

Solution

Drawing on whisky’s characteristics of warmth and heat, Brand New Day created a visual based on soft flames by the fireplace. Created in a shape reminiscent of the Benmore stag, a new element to the original identity was born.

  • Brand Strategy
  • Brand Communications
  • Digital Imaging
  • Illustration

CONTACT BND

Brand New Day Co., Ltd.
Abdulrahim Place,
Unit 1710, Level 17
990 Rama 4 Road, Silom
Bangrak Bangkok 10500
Thailand

Telephone +66 (0)2 636 2300
Fax +66 (0)2 636 2301

info@brandnewday.asia

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