Brand Identity
Chia Tai
Chia Tai Growing Better, Together Background Established in 1920, Chia Tai was the first local producer of agricultural products, including seeds, fertilizer and chemicals. Much of Chia Tai’s reputation is based on their pioneering spirit, travelling far and wide across Thailand to meet and provide farmers with agricultural products in order to help them thrive.Chia…
Read MoreAvitez
Avitez Water for the world Background A small entrepreneurial business approached Brand New Day with a big idea – to produce mineral water, in plastic bottles that were made 100% from plants and were 100% recyclable and biodegradable. As this was the first-ever venture for this business, the product needed a full brand analysis programme,…
Read MoreBhu Bhirom
Bhu Bhirom Northern Thai Dining Background Bhu Bhirom is an exceptional Thai restaurant located in the beautiful Singha Park of Chiangrai. Offering more than your usual Thai cuisine, Bhu Bhirom is an immersive experience for diners, overlooking the hills of Chiangrai with locally inspired dishes that enlighten the senses. In a place where service is…
Read MoreMega Lifesciences
Mega Lifesciences A mega refresh Background Mega (Mega Lifesciences), a leader in its category in Asia and beyond, is committed to Human Wellness, and is actively involved in helping millions of people have access to safe, effective, world class quality nutritional & herbal supplements, OTC and ethical drugs. Challenge Mega had not yet identified its…
Read MoreTrue Money
True Money Wallet Making e-money matter Background True Corporation is one of Thailand’s most well-known organizations, with business in a variety of sectors, including telecommunications, cable television, and mobiles, amongst others. True Money Wallet was a new offshoot of the telecoms business. Challenge True Money Wallet’s USP is a lifestyle money app that allows customers…
Read MoreThe ESSE
The ESSE Evoking luxury Background The ESSE is a luxury condominium project built on Bangkok’s bustling Asoke Road. Featuring generously sized, fully furnished condominiums the ESSE targets higher income individuals in a thriving business area of the city. It features its very own sky garden, car parking for all units (including Super Car parking), a…
Read MoreThai Airways
Thai Airways Guiding the senses Background Founded in 1960, Thai Airways International (THAI) is the national airline of the Kingdom of Thailand. The brand consistently ranks among the top three airlines in Asia and top five in the world. In 2005, Brand New Day Managing Director, Patrick Ashe, was instrumental in overseeing THAI’s rebranding while…
Read MoreTesco
Tesco Lotus Re-igniting a retail giant Background With over 700 stores across Thailand and employing more than 45,000 people, Tesco Lotus is a major player in Thai modern trade and is an affiliate of UK-based Tesco, one of the world’s largest retailers. Challenge This retail giant faced a transcendental problem – its UK brand promise,…
Read MoreSwash
Swash Brand clean up and refresh Background SWASH produces and manufactures quality household cleaning products. Becoming a part of the German company Freudenberg in 2011, SWASH sought to increase its already promising presence in Asia, embodying its values of reliability, efficiency and attractiveness. Everything is designed to aid homeowners clean more effectively, by being thoughtfully…
Read MoreMotto Auction
Motto Auction Pioneering the automotive auction industry Background Motto Auction is the re-branded entity of the reputed Manheim brand, one of the most well-known and trusted automotive auction service providers in Thailand. Founded 18 years ago, the company combined global knowledge with Thai market expertise to set it on a path of becoming one of…
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