Mega Lifesciences
A mega refresh
Background
Mega (Mega Lifesciences), a leader in its category in Asia and beyond, is committed to Human Wellness, and is actively involved in helping millions of people have access to safe, effective, world class quality nutritional & herbal supplements, OTC and ethical drugs.
Challenge
Mega had not yet identified its core brand essence and this resulted in a corporate identity that did not reflect the Mega values and packaging design that was starting to look dated and lacked consistency in the architecture. Mega was looking to increase visibility on shelf as more and more competitors entered the market bringing innovation to their brands.
Solution
Brand New Day together with Mega redefined the true essence of Mega We care through comprehensive audits and a client workshop. As a result, a compelling Brand Story was formulated. With the core essence of the brand identified, Brand New Day evolved the corporate identity and packaging design that reflected that brand values. The new fresh look of Mega We care is set to help the brand gain better presence on shelf and strengthen this leading healthcare providers top position in the market.
