Nestlé Extreme Nama Dark Chocolate Brownies ice-cream bars arranged diagonally on a beige background.

Nestle Ice Cream - Extreme Brownies

A multi-sensorial indulgent treat

Background

Nestle’s Extreme range of ice-creams is a modern and premium offering created from the best ingredients to provide consumers with a multi-sensorial taste experience. The range aims to provide teens and adults with a combination of well-rounded smooth ice-creams and inclusions for their next level of pleasure and enjoyment, from the first bite until the very last.

Challenge

Ice creams are often an impulse indulgence purchased at convenience stores. With the launch of an individually wrapped Nama version of the Nestlé Extreme Dark Chocolate Brownies ice cream, Brand New Day Asia was tasked with amplifying its appetite appeal by highlighting its smooth chocolate body, velvety coating, and generous brownie chunks.

Solution

Brand New Day Asia accentuated the dark, rich intense chocolate at the top of the packaging to flow past the hand-drawn sub-brand onto the glossy dark chocolate brownie covered ice-cream stick. A lavish bite out of one corner exposes the rich chocolate body of the ice-cream that is in contrast to the contemporary background, and towers above an inviting plate of freshly baked brownies. In the short space of time since its launch Nestlé Extreme Dark Chocolate Brownies ice cream has become the perfect pairing for a delectable treat.

  • Brand Strategy
  • Brand Packaging
  • Digital Imaging
  • Illustration
Nestlé Extreme Nama Dark Chocolate Brownies ice-cream bar with brownie pieces on a plate.
Nestlé Extreme Nama Dark Chocolate Brownies ice-cream bars with brownie pieces displayed in front.
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