BND_Nestle_Nesvita_1

Nestlé Nesvita Soy

Start the day right

Background

Nestlé is one of the world’s biggest producers of food products and positions itself as a nutrition, health and wellness company, creating food for all occasions of the day. Nesvita Soy is a popular morning food, a wholegrain cereal with twice the amount of fibre than the original Nesvita.

Challenge

The Nestlé team wanted to increase sales and gain a bigger share of the market by developing a new premium variant to substitute for Nesvita Soy Protein, which was to be discontinued. To keep up to date with increasingly health conscious consumers, Nestlé had to develop a product that would be seen as healthier and better. It also wanted to expand the target group to include male consumers, and felt that the current packs were too targeted at females.

Solution

Brand New Day used real photography of the product’s ingredients to replace graphic illustrations found on prior packaging, to create credibility. The actual imagery also gave the impression of health, freshness, and goodness of soy. The main ingredients, soy and fibre, were clearly highlighted on the packaging, and emphasised in Thai next to the image of the mug containing the drink. The brand colours of green and yellow were designed as a thick tab across the packaging to create a more premium look and generate standout on-shelf.

  • Brand Strategy
  • Brand Packaging
  • Digital Imaging
  • Innovation

CONTACT BND

Brand New Day Co., Ltd.
Abdulrahim Place,
Unit 1710, Level 17
990 Rama 4 Road, Silom
Bangrak Bangkok 10500
Thailand

Telephone +66 (0)2 636 2300
Fax +66 (0)2 636 2301

info@brandnewday.asia

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© 2019 Brand New Day Co., Ltd.