Zenbio
Nature-sourced supplements, backed by science
Background
Zenbio natural supplements are developed by B.GRIMM Healthcare, a well-established player in Thailand's medical industry, known for delivering innovative products and technology to the Thai market.
The Zenbio product range includes probiotic supplements for increasing body strength, improving women's intimate health, managing stress, aiding digestion, and assisting weight management.
Challenge
The challenge was to establish a unique brand strategy for Zenbio that resonates with its primary consumer audience in Thailand and Asia. As the brand is primarily distributed by healthcare professionals, it was also important to communicate the scientific efficacy and safety of its products.
The main project deliverables included the development of a cohesive visual identity system that could be used across all corporate, online and marketing communications, as well as to create a brand packaging design that could be applied to the growing range of products.
Solution
The challenge was tackled with competitor audits and client workshops to clearly establish Zenbio's market position. A brand strategy was developed through an outstanding collaboration between XPotential, BioIntegrum, and B.GRIMM Healthcare.
Brand New Day then created a corporate logo, visual identity and packaging design system, along with a comprehensive set of brand guidelines to ensure consistency across all touch-points.
