There is no sole formula for thesis creating. It is necessary with an earlier step to see some examples in the field just to acquire a ‘feel’ for which they can be like. The easiest way to achieve this is always to browse the institution selection and check out some situations from earlier individuals. For anybody who is not at this time at school then you can however organize thesis writing from the decisions you will need to consider is just how your own thesis/dissertation must be organised. The specific variety of chapters will be to be able to opt for. You may need 1 or several info presentation and analysis chapters, especially in a doctorate thesis. The chapters do not all should be the exact same size. It is extremely not easy to give recommendations regarding how prolonged each individual part ought to be, simply because it will be special for each thesis or dissertation. You need to start composing when you first can. There are a number of reasons behind this. The most apparent just one would be that the publishing will take a long time and also the sooner you will enjoy started out the more effective. Having said that, there are many of other areas of writing which can be critical.

Avitez

Water for the world


Background

A small entrepreneurial business approached Brand New Day with a big idea – to produce mineral water, in plastic bottles that were made 100% from plants and were 100% recyclable and biodegradable. As this was the first-ever venture for this business, the product needed a full brand analysis programme, from a strategy that looked at not just the water product, but the brand as whole, to a new logo, design, and corporate identity.

Challenge

In a market that was saturated with big and small players, along with established conglomerates that had been in the field for a century, whose brands needed no explanation, Avitez needed to create a splash with its launch. Restricted by a smaller budget but with the freedom of being a pioneer in its category, Brand New Day had to create an identity and a message that truly stood out for Avitez, keeping in mind that this identity was to apply not just to the brand of water, but to the overall brand.

Brand New Day and Avitez also knew that they had to educate the public on the after effects of drinking water sold in plastic bottles, both on consumer health and on the environment without encroaching on competitors’ messages and creating a marketing war.

Outcome

Brand New Day created a brand strategy that encapsulated all of Avitez’s ethos and vision into one clear, interesting story to relay to the world. Avitez’s logo became a drop of water, created from plant leaves, representing the brand’s mission and benefits in one clever symbol. Brand New Day also changed the tagline, from ‘Water from nature, bottled by nature’ to ‘100% natural, inside &out’ selling the benefits of the water to the consumer and to the environment. Avitez’s new business cards, stationery, on bottle labels and corporate brochure all reflected a unified identity – and the big story that was ready to take the drinking water market in Thailand by storm.

 

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