Mineré Mineral Water is a popular Thai brand for those seeking the benefits of mineral water over drinking water. It has a strong presence in supermarket shelves, as well as local convenience stores such as 7 Eleven. Much of its message is about promoting healthy and radiant skin that can be achieved as a result of drinking pure mineral water.
With the second Mineré Blink Girl Wow Boy beauty contest approaching, Mineré asked Brand New Day to create a new packaging design for their bottles that was familiar and consistent with the previous design, yet different enough so that consumers would notice. The key message to include was about the beauty contest in which consumers are invited to join, with the chance of becoming Thailand’s next celebrity superstar.
In order to fulfill the client’s requests, Brand New Day designed a new label that encompassed all of Mineré’s brand equities as well a new back of label design featuring the announcement of the second Blink Girl Wow Boy beauty contest. The Mineré logo acts as the main focus of the label, with the fresh mineral water illustrated as flowing through the logo. The benefits of radiant and healthy skin are also highlighted with graphics showing a female character within a drop of fresh water. The overall design gives the new bottles a subtle, yet noticeable enhancement, with the exciting announcing of the new beauty contest.