Mineré mineral water bottle design with refreshed label and blue sky background.

Mineré

A fresh take on purity

Background

Mineré is a leading mineral water brand in Thailand, recognised for its superior quality and natural purity. Widely available in supermarkets and convenience stores like 7-Eleven, it has built a strong reputation among health-conscious consumers who prefer the benefits of mineral water over regular drinking water. Enriched with a unique composition by nature, Mineré promotes overall wellness and radiant skin, reinforcing the idea that beauty and health start from within.

Challenge

As Mineré undertook its biggest brand relaunch in seven years, the goal was to modernise its identity while maintaining its reputation for natural purity. The challenge lay in enhancing its premium appeal, differentiating it further from regular drinking water, and effectively communicating the benefits of its "10 minerals" composition. Through refreshed visuals and compelling storytelling, Mineré aimed to reaffirm its position as Thailand’s leading mineral water brand, ensuring it resonated with both loyal and new consumers.

Solution

Brand New Day crafted a sleek new label design that elevates Mineré’s premium appeal with a modern, vibrant aesthetic. A sophisticated font and vivid colours ensure strong shelf presence, while a refreshed mountain landscape, accented by a bold hummingbird symbol within a blue-gradient circle, reinforces the brand’s natural purity, freshness, clarity, and wellness. The updated design visually highlights Mineré’s superior quality and wellness benefits, with clear callouts for its 10 essential minerals, emphasising its unique composition. This approach strengthens its differentiation from ordinary water, resonating with health-conscious consumers seeking premium hydration.

  • Brand Identity
  • Packaging Design
Mineré mineral water packaging design close-up showing new label with mountain landscape and hummingbird logo.
Mineré water graphic showing “10 essential minerals” and pH 8.1 level on a blue sky background.
RETURN TO PORTFOLIO
RETURN TO PORTFOLIO
Nescafe Americano packaging design showing Original and Zero Sugar variants with iced-coffee visuals and stick pack formats.
Animated Autumn logo designed by Brand New Day Asia, featuring a modern identity for a retirement and lifestyle brand.
Maggi Easy Cook Packaging
Close-up of a Johnnie Walker Black Label–inspired visual showing two diagonal gold lines with glowing geometric light effects and the word “BLACK” in bold text, symbolising the brand’s iconic slanted label design.
The ESSE Asoke luxury condominium brand identity logo
S&P restaurant and bakery brand logo